Meet Exploremores!
Girl Scouts of the Chesapeake Bay and Little Brownie Bakers are excited to welcome our newest addition to the Girl Scout Cookie Lineup – Exploremores! This Rocky Road ice cream-inspired cookie is filled with flavors of chocolate, marshmallow and toasted almond crème.
Share this news with your customers using these Little Brownie resources
Cookie Price Increase
Girl Scout Cookie prices at GSCB have remained the same since 2020 and lower than other Girl Scout councils in our geographic area. This is despite annual increases from our baker, Little Brownie Bakers (LBB), due to rising inflation in the costs of raw materials, shipping, printing, and labor. To offset this increase in costs, we were faced with the tough decision to raise our price per box to $6.00 in 2026. This year, all varieties will cost $6.00.
The public is aware of the rising cost of all goods and services. Just as they have done in the past, we are confident our communities will continue to support the Cookie Program and recognize their investment in the future by creating opportunities for local Girl Scouts to learn, grow, and thrive.
Troop Proceeds Update
Due to the increase in the price per box, also made adjustments to Troop Proceeds:
- Standard Troop Profit: Every troop will earn $0.95 for each package sold.
- Extra Incentive for Older Troops: Junior through Ambassador troops that choose to opt out of rewards will receive an additional $0.05 per package.
- Fall Product Incentive: Troops that participated in the 2025 Fall Product Program and earned a $275 PGA will earn an additional $0.02 per package during the 2026 Cookie Program.
Visit Cookie Program Benefits to learn more about proceeds.
Troop Links Live
Troop Direct Ship Links will go live earlier this year on January 6th, 2026!
Troop Cookie Champions should setup their troop link to earn even more sales through the Direct Ship link on the Cookie Finder!
New Little Brownie Social Media Toolkit
The Little Brownie Social Media Guide is all new with tips and tricks for volunteers, caregivers and entrepreneurs to reach more cookie customers this season.
Today’s consumers average over three hours on social media per day, and more than half of cookie customers say their phone is their most important shopping tool. Whether or not you are social media savvy, the new Social Media Guide will help you Follow, Like, Share your way to cookie season success.
Ready-made posts for you and your family to use on their personal accounts include Reels, Gifs, Images, Countdowns, Holiday Posts and more!